What Is The Cloud? (And Why Small Businesses Need To Care)

By Christine Hall
Posted: 11/06/2013 9:21 am EST

Cloud computing has come a long way to become a mainstream technology tool for business.

Earlier this year, Parallels, a software company that enables companies like GoDaddy.com and Sprint to offer cloud services to small and medium businesses (SMB), reported that the cloud services industry grew to $45 billion worldwide last year. Helping to drive that were 6 million SMBs purchasing their first cloud service last year.

And, the report projects that the market is expected to grow annually at a rate of 28 percent through 2015 to be a $95 billion industry.

The cloud does for IT what companies like UPS and Federal Express did for the shipping industry, Stephen Braat, senior director and general manager of cloud and managed solutions for CDW, said.

“When it comes to getting product to customers, their technology enables them to do it on a larger scale at a lower cost,” he said. “The cloud is the great technology equalizer.”

Technology is a huge driver of competitive advantage, and historically, technology that larger companies used was not available to smaller companies, who typically have 50 employees or less.

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About fblauer

Fred Blauer is a senior consultant with more than 20 years of experience providing information systems consulting, ERP implementation, syste
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